EA: New Windows ecosystem is essential for mobile gaming

EA Games

EA Games sees a strong partner in Microsoft

Electronic Arts (or EA - the devil of gaming, as its amend known within the gaming manufacture) is currently in talks with Microsoft to bring mobile games to the next version of Windows (on all platforms). EA sees Windows equally central to its handset strategy (so we'll be including Windows Phone besides) and accept previously worked with both Microsoft and Nokia in getting titles released on the mobile platform.

Peter Moore, COO at EA, had the post-obit to annotate on the human relationship with Microsoft:

"We're working very closely with Microsoft to understand what their views on gaming navigation are. Annihilation that allows more than platforms to be adopted speedily that have a gaming element is skillful for Electronic Arts."

EA is hoping that with the Windows Store, as well as smartphones and tablets running the Windows operating organisation, the company can further reduce its reliance on boxed retail products. Microsoft has an increased focus on gaming on Windows with its Xbox LIVE service covering not only the popular Xbox panel, but both Windows Phone and the not-so-distant Windows viii. This combination will provide distributors and publishers access to a huge, connected install base of operations.

Currently, Nokia and EA have unique partnership which has so far broughtMirrors Edge to the Lumia line of smartphones. At that place are another xx+ planned EA titles coming to Windows Telephone in the hereafter, a lof of which are not timed-Nokia exclusives. (When we spoke with Nokia recently, they told us they are releasing those games as they "come up online" for Marketplace approval.)

This is good news for gaming enthusiasts, who can look forward to stronger releases on all Windows products, not to mention regular deals and offers. It's bad news for retailers, withal. European video games retailer Game has been fighting a difficult war with the recession and less business flowing in the front end doors. The likes of Valve and other means of digital distribution has had its cost on face up-to-face purchasing.

EA Loves Windows

Windows 8 volition be an interesting release for PC video games. Microsoft volition of course introduce further integration with Xbox Alive on the desktop, only Valve has continuously been against the upcoming operating organisation. Should publishers and studios expect at Microsoft directly, would we be missing much with a lack of Steam? Microsoft would have a digital store in place (and a good one at that), which could be accompanied by regular deals and championship offers - much like what we currently have on Windows Telephone with the Xbox Alive Deal of the Week.

Microsoft needs to get non merely the release of Windows 8, Windows Telephone Apollo and Surface tablets perfect, it has to ensure that its services and cantankerous-platform features are rich and integrated to offer consumers a complete experience. With EA on-board, Microsoft can look to add together the big names to a list and button gaming through its software stores. As for Windows Phone, adding new engines, offering more tools and expansion for developers will provide consumers with enhanced titles that are worthy of the larger screens and tin can put to use the more advanced hardware.

What do you lot remember the hereafter of gaming looks similar with Windows eight? Practise you believe Microsoft needs Valve on-lath? Permit united states of america know your thoughts in the comments.

Source: Businessweek

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